Bollywood
Non-Theatrical Boost: Tiger Shroff's Baaghi 4 Becomes Profitable Despite Mixed Box Office Start
Mumbai, September 7 – Tiger Shroff returned to the big screen with the latest action entertainer Baaghi 4, the fourth instalment in the decade-long franchise. Directed by A Harsha, the film opened to mixed reviews at the box office. The initial collections are on the expected line, given the reviews, but not up to the level of the franchise's standards. Produced by Sajid Nadiadwala under the banner of Nadiadwala Grandson Entertainment, Baaghi 4 is reportedly made on a budget of 80 crores, including production and marketing expenses. Despite the mixed collection, the film has already turned out to be a safe venture for its makers, thanks to solid non-theatrical deals across digital, satellite, and music rights. According to the report by Pinkvilla, the producers struck lucrative off-screen deals, fetching a total of 92 crore from non-theatrical revenue. This has resulted in a table profit of 12 crore, ensuring that the film's cost was recovered before theatrical revenue even came into play. It is said that the streaming rights of the A-rated action thriller were acquired by Prime Video for a big 50 crore, while Zee Cinema bagged the satellite (television) rights for 25 crore. Additionally, T-Series secured the music rights for 17 crore. Together, these strong deals helped Baaghi 4 become profitable on paper, despite the challenges at the ticket windows. At the box office, the Tiger Shroff-starrer opened decently with an estimated 12 crore net on day, but collections dipped on day 2, bringing in about 9.25 crore, for a two-day total of nearly 21.25 crore net, as the opening weekend is headed for around 30 crores net. The film's theatrical run will determine its overall standing with audiences, but for producers, the project is already in the green. The brand value of the Baaghi franchise has played a key role in helping the makers to fetch solid non-theatrical deals for the latest instalment. The franchise's mass appeal, blended with action, romance, and emotions, has struck a chord with the audience in all age groups. Baaghi 4, however, has taken a different path as it nullifies the family audience due to its adult tone, but it still has a loyal audience, which has kept it relevant despite the signs of franchise fatigue. Stay tuned...
