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Rajinikanth's TV debut on 'Into The Wild' is a TV rating topper TV
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Rajinikanth's TV debut on 'Into The Wild' is a TV rating topper

New Delhi, April 2 (IANS) Superstar Rajinikanth's television debut on the Discovery Channel show "Into The Wild with Bear Grylls" has not surprisingly turned out a superhit affair.## The premiere on Discovery Network -- across 12 Discovery channels -- delivered the highest-rated TV show in the genre this year, and the second-highest ratings in the history of the genre, delivering an impressive four million impressions.## The cumulative reach of the March 23 premiere across the network was 12.4 million, which is 86 percent higher than the previous four weeks. The premiere helped the network garner an 89 percent share in the infotainment genre. The slot viewership grew five times as compared to the previous four weeks.## The simultaneous premiere of the show on the regional entertainment brand DTamil grew the slot by 20 times and helped DTamil nudge ahead of leading regional channels including Colors Tamil, Jaya and Raj TV during the slot. The information is as per the finding by BARC India.## The show also created a huge buzz on social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions, as per Meltwater.## In January, Rajinikanth visited Karnataka's Bandipur Tiger Reserve to shoot for the Discovery channel's new program.## Last year, Grylls had hosted Prime Minister Narendra Modi in the show, which was shot at the Jim Corbett National Park in Uttarakhand. Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, and Julia Roberts.##

Discovery launches streaming app 'Discovery Plus' Kollywood
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Discovery launches streaming app 'Discovery Plus'

Mumbai, March 16 (IANS) Discovery channel has entered the OTT market with the launch of a streaming app 'Discovery Plus'. Superstar Rajinikanth's episode of "Into The Wild With Bear Grylls" will be launched first on Discovery Plus.## Discovery Plus, being touted as India's first aggregated real-life entertainment streaming app, will offer over 40 genres including science, adventure, food, and lifestyle, in eight languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.## The much-anticipated Rajinikanth's TV debut show "Into The Wild With Bear Grylls" will be launched first on Discovery Plus at 6:00 a.m. on March 23 before the television premiere which is at 8:00 p.m. Discovery Plus will also stream exclusive videos including Behind The Scenes from the episode.## For the app, the content will be curated from brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.## Talking about the app, Simon Robinson, President APAC & CFO International, Discovery, Inc., said: "Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market."## "The consumer is spoilt for choice in the scripted content space but doesn't have a dedicated offering in the unscripted space - a place we intend to fill with the launch of Discovery Plus," said, Megha Tata, Managing Director - South Asia, Discovery, adding: "Our large global library of 3,00,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain."## With an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong bases of core TV infotainment consumers across Tier I and Tier II towns.## On the content, Issac John, Business Head - Digital (South Asia), Discovery, said: "Over the next 12 months, the lineup includes premium content across all our key genres such as 'Into the Wild' with Rajnikanth, 'Expedition Unknown', 'Coronavirus: The Silent Killer', 'Food Factory', 'Mythbusters', 'Wild Karnataka' and 'Project Runway' among many others.## For more and latest news about Kollywood, stay tuned with us.