India
Indian Box Office In The First Half of 2022 Sees Highest Revenue In 5 Years
Mumbai, July 7 - The Indian box office is thriving to new heights in 2022 after being bettered by the covid-19 pandemic in 2020 and 2021. The first half of 2022 has reached and even surpassed the pre-covid levels, thanks to the mega-blockbusters RRR, and KGF: Chapter 2 along with Vikram, among others. ## In the first half of 2022 (January - June), films in India have collected over Rs 5,550 crore at the box office, up from Rs 4,715 crore in 2018, according to Gautam Jain, partner, Ormax Media, a media consulting firm (via Money Control). ## According to Gautam Jain, the first six months of 2022 compared to pre-pandemic levels have been the highest ever, driven by the contribution from RRR and KGF 2. Indian box office collections in the first six months of 2019 had reached Rs 5,153 crore but dropped significantly in 2020 and 2021 due to the closure of cinemas. ## "Big-scale spectacles are getting audiences back to theatres. Also, franchises, especially big star-cast-led films, will become a necessity for filmmakers across languages. The creation of the universe of characters would take precedence over standalone films", Jain said, as per the report. ## Interestingly, nearly 35% of total domestic gross revenue has been generated by two films - RRR and KGF 2 - which grossed approx. 1910 crores combined. KGF 2 is currently the biggest Indian grosser of the year followed by RRR, and both the movies also helped in taking the contribution of films from the south to 50 percent of the overall revenue pie. ## According to Jain, in the first six months of 2022, the Hindi film industry recorded a share of 34 percent, Telugu 26 percent, and Tamil 16 percent. The top three industries in terms of box office contribution were followed by Kannada with 8 percent and Hollywood with 7 percent share. ## The Hindi language, even though has contributed 35% to total domestic revenue, it is still behind the 44% in the pre-pandemic year (2019), however, up from 27 percent in the two pandemic years put together (2020-21). There is also to be noted that 43% of the total Hindi collection is from the dubbed Hindi versions of South Indian films, mainly from RRR and KGF 2. ## It is understood that the second half of 2022 will belong to the Hindi film industry with films like Shamshera, Raksha Bandhan, Brahasmtra, Laal Singh Chaddha, Vikram Vedha, and Cirkus, among others. The South Industries will continue to thrive, however, the overall pace could be slow as compared to the first half. ## Stay tuned...
