
Aamir Khan and Rajkumar Hirani's '3 Idiots' Hold Max Franchise Potential In Bollywood: Report
Mumbai, December 14 - The franchise-based films are taking centre stage in Bollywood and there are several films in different franchises that are currently in development, including Hera Pheri, Welcome, Drishyam, and Gadar, among others. ## According to Ormax Media, a media consulting firm, the contribution of franchise films to the Hindi theatrical domestic box office has grown from a mere 17% in 2019 to 45% in 2023, and franchise films are expected to have a huge contribution to the box office in the future. (via mediabrief)## Ormax Media, in its new report 'The Bollywood Franchise Report: 2023', identifies the Top 100 Hindi film franchises (current & potential), based on audience equity. According to the report, superstar Aamir Khan's "3 Idiot" has the highest potential at the box office if it turns into a franchise.## Films released between January 1990 to September 2023 were assessed in the report which is the result of a survey conducted amongst 3,000 regular Hindi film-goers across India, in Oct-Nov 2023. According to the report, 4 films of Shah Rukh Khan in the top 10 have huge franchise potential. ## Among the top 10 franchise potential titles, Hera Pheri, Drishyam, and Gadar are already in development at some stages and the possibilities of two Jawan and Pathaan are also there. ## Have a look at the top 10 Bollywood franchises (current or potential) according to Ormax Media research - ## 1. 3 Idiots ## 2. Chennai Express## 3. Hera Pheri## 4. Jawan## 5. Drishyam## 6. URI: The Surgical Strike## 7. Gadar## 8. Chak De! India## 9. Dhoom## 10. Pathaan## Stay tuned...