Tollywood
Spirit Pre-Release Business: Sandeep Reddy Vanga locks record-breaking digital deal for his next with Prabhas
The excitement surrounding the collaboration between Pan-India superstar Prabhas and blockbuster director Sandeep Reddy Vanga has reached a fever pitch. With the massive success of Animal still fresh in the minds of the audience, the anticipation for their upcoming project Spirit is sky-high. Even before the film has fully kicked into its production phase, it is reportedly shattering records in the trade circles. The latest buzz suggests that the film has closed a monumental deal for its digital rights, setting a new benchmark for Indian cinema. According to the latest reports from the trade, the digital distribution rights for Spirit have been sold for a staggering Rs 160 Crore. This massive deal reportedly covers the OTT streaming rights for all languages. What makes this figure truly historic is that it has been secured before a single piece of content"”be it a teaser, a first look, or even a song"”has been released by the makers. This unprecedented demand highlights the immense brand value of Prabhas and the cult following of director Sandeep Reddy Vanga. While an official announcement from the production house T-Series is still awaited, industry insiders speculate that the global streaming giant Netflix has acquired the rights. If these figures hold true, Spirit will enter the elite club of the most expensive digital acquisitions in Indian cinema. While films like RRR and Kalki 2898 AD commanded higher headline numbers (often by bundling satellite TV rights), Spirit is reportedly fetching this astronomical sum for pure digital rights alone. This valuation places it right next to Prabhas"™ own Salaar (approx. ₹162 Crore) and in the same league as mega-blockbusters like Pushpa 2: The Rule and Jawan, proving that the film is a financial winner even before the cameras fully roll. Spirit marks the first collaboration between the Baahubali star and the Arjun Reddy director. Prabhas is set to play a fierce and honest police officer, a role he has not explored in a long time. Joining him in the cast is Animal fame Triptii Dimri as the female lead, with Vivek Oberoi reportedly playing a pivotal role. The film is currently in the initial stages of production, with the team gearing up for a grand shooting schedule. The makers are leaving no stone unturned to make Spirit a visual spectacle. With a massive budget and high-octane action sequences planned, the production timeline is extensive. Reports suggest that the team is eyeing a theatrical release in the second half of 2027, possibly around August, to ensure a solo run at the box office. As fans wait for the first official update, this record-breaking OTT deal has already declared that Spirit is set to be the next big thing in Indian cinema.