Bollywood
Dhurandhar 2 Update: Aditya Dhar and Jio Studios Aim for Massive Revenue with Joint Broadcast Deal for Both Parts
Following the record-breaking success of Dhurandhar in 2025, director Aditya Dhar and Jio Studios are now moving to capitalize on the franchise's immense brand value through a strategic broadcasting deal. According to a report by Mid-day, the makers are opting for an unconventional business move by clubbing the satellite and linear transmission rights for both the first installment and the upcoming sequel, Dhurandhar: The Revenge, into a single package deal. A public notice recently issued in the trade magazine Complete Cinema indicates that the makers are in the process of securing licenses for exclusive linear transmission. This includes satellite channels, DTH (Direct-to-Home), IPTV, and cable rights. By offering both films together, the production house aims to maximize revenue and leverage the unprecedented hype surrounding the sequel, which is slated to hit theaters on March 19, 2026. According to trade sources, the broadcast timeline has already been outlined. While Dhurandhar 1 is expected to begin its satellite run around March 31, the sequel will follow a strict theatrical window. Dhurandhar: The Revenge is reportedly scheduled to make its television debut approximately 117 days—nearly four months—after its theatrical release. This worldwide transmission deal is being finalized for all major global markets, with the specific exceptions of China, Taiwan, and Macau. (adsbygoogle = window.adsbygoogle || []).push({}) Industry experts and trade analysts have lauded this move as a high-confidence play. Speaking to Mid-day, trade analyst Atul Mohan highlighted that because the Dhurandhar franchise is currently one of the most discussed properties in Indian cinema, Jio Studios is in a position to demand top-tier value, effectively offsetting previous minor setbacks like the release ban in the UAE with strong international and ancillary revenue. This commercial strategy comes at a time when the first film has already established itself as an All-Time Blockbuster, shattering multiple box office records. By securing a joint broadcast deal before the second part even arrives in cinemas, the makers are ensuring that the Dhurandhar universe remains a dominant force across both theatrical and television platforms well into 2026.