Bollywood
IMAX CEO Bets High Hopes On Ranbir Kapoor, Yash's Ramayana, Calls It a Potential Global Success
Mumbai, August 21 - The Indian cinema has been taking giant steps in reaching the global audience over the last few years. There have been many films recently which worked wonders at the box office outside India, proving the growing impact of Indian films beyond national boundaries. ## Going ahead, there are plenty of films to look forward to, and one of them is producer Namit Malhotra's epic Ramayana. Starring Ranbir Kapoor and Ram, Sai Pallavi as Sita, Yash as Raavan, and Sunny Deol as Hanuman, Ramayana is touted to be a ground-breaking Indian film, which has the potential to work wonders across the globe, according to Malhotra. ## Recently, the makers unveiled a 3-minute-long introduction teaser of Ramayana, which primarily focused on the quality of VFX, the vision of the director, which is unbelievably awesome. Filmed specially for large IMAX screens, the epic is being seen by the IMAX CEO as a wonder in the making. ## According to The LA Times, IMAX CEO Richard Gelfond has expressed strong optimism about the upcoming magnum opus Ramayana, calling it a project with the potential to break boundaries of Indian cinema and captivate international audiences. "Judging from what we've seen, this has all the elements to be a global success," Gelfond said.## His remarks reflect IMAX's growing interest in large-scale Indian productions as Hollywood grapples with fewer tentpole releases, and the appetite for epic storytelling expands worldwide. Over the last few years, IMAX has showcased just a handful of Indian films, but the upcoming Ramayana is its most prestigious Indian project yet. ## Meanwhile, Namit Malhotra, who has produced the film under Prime Focus Studio in association with Yash's Monster Mind Creations, wants to eliminate any language barriers for Ramayana. His DNEG, which is handling the VFX of the epic, is using syncing technology from its Brahma AI unit to seamlessly present the film in local languages for international audiences. ## The filmmaker said that Ramayana was seen as a global film from the day they started working on it. He has full confidence in the product and believes that it gonna be India's Avatar for the global audience. The film will be released in two parts, with the first part shceduled on Diwali 2026, followed by the second part on Diwali 2027. ## Stay tuned...
