Bollywood
120 Bahadur to Hold Paid Previews Three Days Early in a Rare Move
In an unconventional and confident strategy, the producers of the upcoming war drama "120 Bahadur" have announced that they will hold paid preview screenings of the film three days prior to its official nationwide release. This decision marks a rare instance in Hindi cinema where audiences will have the opportunity to see a major film well before its scheduled debut. A special announcement from Excel Entertainment and Trigger Happy Studios to audiences across India. To mark the 63rd anniversary of the Battle of Rezang La (1962), paid previews of "˜120 Bahadur"™ will be held across the nation on 18th November. This is a first for Hindi"¦ pic.twitter.com/26SV0RQbax— Excel Entertainment (@excelmovies) November 15, 2025 The special paid previews are slated for Tuesday, November 18, 2025, a date chosen specifically to commemorate the 63rd anniversary of the historic Battle of Rezang La.The film, starring Farhan Akhtar, is based on this very battle, which took place during the 1962 Sino-Indian War. The nationwide theatrical release of "120 Bahadur" is scheduled for Friday, November 21, 2025. This strategic move by producers Excel Entertainment and Trigger Happy Studios serves a dual purpose. Firstly, it acts as a tribute to the valor of the 120 soldiers of the 13 Kumaon Regiment's Charlie Company, who defended their post against a much larger Chinese force. Secondly, it is a bold display of the makers' confidence in the film, leveraging early audience reactions to build positive word-of-mouth in the crucial days leading up to the wide release. 120 Bahadur chronicles the extraordinary courage of the Indian soldiers led by Major Shaitan Singh Bhati, a role portrayed by Farhan Akhtar. Major Singh was posthumously awarded the Param Vir Chakra, India's highest military decoration, for his leadership and bravery in the battle. The film is directed by Razneesh Ghai and produced by Ritesh Sidhwani, Farhan Akhtar, and Amit Chandrra. The marketing for the film has been extensive, including the recent launch of a special commemorative 'My Stamp' featuring the Rezang La War Memorial, which was unveiled by Defence Minister Rajnath Singh.The film's trailer, narrated by Amitabh Bachchan, and its music have already generated significant buzz, crossing 200 million views across various platforms. With this early preview initiative, 120 Bahadur aims to create a powerful emotional connection with the audience, allowing the story of sacrifice and bravery to shape the public narrative ahead of its official release.
