Mumbai, September 11 - Sci-fi epic Kalki 2898 AD, starring Pan India superstar Prabhas, is one of the biggest hits of the year in the Hindi language. Directed by Nag Ashwin, the movie scored approximately 294 crores net collection in the dubbed version and is currently the second biggest of 2024.
Kalki 2898 AD was sold to Netflix for the post-theatrical streaming of the Hindi version at a handsome price. Given the fantastic box office performance, it was expected to be a big success for the streamer, however, the response so far has been underwhelming as far as the Hindi version is concerned.
The movie debuted on Netflix with a promising viewership of 4.5 million views in the opening weekend. However, due to mixed reception on OTT, the viewership dipped in the second week to 2.6 million views and in the third week, it was down to just 900K views which is lower than the third-week viewership of Bade Miyan Chote Miyan (1.6 million) which was a box office disaster.
The total views of the Kalki Hindi version on Netflix are 8 million after 17 days and it will probably be out of the top 10 chart by the next week, keeping it under 10 million views which is poor viewership for a movie that was reportedly sold for a whopping 175 crores in the dubbed version.
The viewership of Kalki 2898 AD on Netflix is one of the lowest for a major blockbuster since the platform introduced the Top 10 chart.
Produced by C. Aswani Dutt, Swapna Dutt, and Priyanka Dutt under the banner of Vyjayanthi Movies, the movie is inspired by Hindu scriptures and is the first instalment in a planned Kalki Cinematic Universe. Set in a post-apocalyptic world in the year 2898 AD, the film follows a select group who are on a mission to save lab subject SUM-80's unborn child, Kalki.
Stay tuned...