Bollywood
Thamma Box Office day 9 Ayushmann & Rashmika"™s Horror-Comedy Crossed ₹100 Crore with Smart Strategy
Thamma arrived in theatres not just as another Diwali release, but as the next chapter in a universe that has quietly grown into one of Bollywood"™s most reliable crowd-pleasers. After the success of films like Stree and Bhediya, audiences walked into Thamma already familiar with the quirky world of the Maddock Horror-Comedy Universe "” where spooky spirits meet sharp humour and heartfelt storytelling. This time, Ayushmann Khurrana and Rashmika Mandanna step into the supernatural playground, joined by Paresh Rawal and Nawazuddin Siddiqui, bringing together a cast designed to spark curiosity and laughter in equal measure. Riding on festive mood and strong franchise recall, Thamma floated into cinemas with confidence "” and early numbers showed clear audience interest. The film opened strong and paced ahead in its early theatrical run, marking a solid commercial chapter for Ayushmann Khurrana in the genre-driven entertainer space. However, the franchise comparison tells an interesting story. Stree 2 opened at a massive ~₹55.4 crore on Day 1 and ~₹35.3 crore on Day 2, proving its powerful franchise advantage. In contrast, Thamma leveraged Diwali buzz and familiarity to register ~₹24 crore on Day 1, followed by ~₹18.6 crore on Day 2, ₹13 crore on Day 3, and ₹10 crore on Day 4 "” showing a dip after the initial festive rush. In other words, while the predecessor sprinted ahead early, Thamma followed a slower, festival-weighted curve. What turned the tide was the film"™s mid-run strategy. With a ₹99 ticket offer rolled out around Day 7/8, footfalls surged again, pushing the Day-8 figure to ~₹4.6 crore and helping the film cross the ₹100-crore India net mark. This smart pricing intervention allowed Thamma to climb back after its decline "” proving that today"™s box office doesn"™t reward just big openings, but sustained momentum and recovery. The film also faced early piracy leaks online even as it crossed the ₹100-crore mark domestically. Despite that, Thamma continued trending across social platforms and retained strong audience chatter, reflecting the pull of supernatural comedy blended with emotional beats and Maddock"™s expanding horror-comedy universe. Box-Office Snapshot India Net (Day 1): ₹24 crore India Net (Day 2): ₹18.6 crore India Net (Day 3): ₹13 crore India Net (Day 4): ₹10 crore India Net (Day 5): ₹13.1 crore India Net (Day 6): ₹12.6 crore India Net (Day 7): ₹ 4.3 crore India Net (Day 8): ₹ 5.75 crore India Net (Day 9): ₹ 3.65 crore India Gross (till Day 9): ₹ 125.75 crore Overseas: ₹18 crore Worldwide Total: ₹143.75 crore(approx) The film found steady support from family audiences and franchise followers. While it didn"™t match the opening pace of Stree 2, Thamma showed how hybrid strategies "” festival timing, franchise recall, and flexible pricing "” can help theatrical films sustain in a changing box-office environment.In the end, the combination of Diwali turnout, brand value, and the discounted-ticket move pushed the movie to achieve the ₹100 crore mark..